A woman in a maroon Chulbuli kurta set with a block-printed dupatta, standing in a Jaipur archway

Rooted in craft. Worn with mischief.

Our story

It started with one rack in Jaipur.

Chulbuli means lively. A little mischievous. Never quite sitting still. It is what our grandmothers called girls who talked too much, and it is exactly the kind of woman we make clothes for.

We buy from the block printers, bandhani tiers and karigars of Jaipur — the ones who have been doing this for three generations and have never had a website. Every piece is picked by hand.

Then we do the boring part properly: measure it, photograph it as it actually looks, and tell you the truth about the fabric.

A woman in a navy Chulbuli silk co-ord, hands on hips, in a Jaipur haveli

A woman in a magenta Chulbuli co-ord standing in a sandstone courtyard

Three things we are honest about

We do not take returns

Small brand, thin margins. Instead we publish real garment measurements and answer every sizing question before you order.

Handwork varies

Bandhani dots and block prints are never identical twice. That is the point, not a defect.

Prepaid only

No cash on delivery. We confirm stock, you pay by UPI, we ship the same or next day.